The world is a big place for a small business owner, it may seem daunting, huge and just downright scary when you put yourself out there with other businesses.
Advertising is difficult when you’re first starting out, You may not have loads of cash available to spend on marketing in the early stages of your startup, but that doesn’t mean that there aren’t effective ways to get out about selling your brand.
The second axiom of business promotion is that like every other part of your business, it’s a budgeted activity. But promotion doesn’t have to be expensive. Here are a few cheap techniques to grow your business.
Embrace Social media
Social media is a very multipurpose tool and has turn into a very respected investment for businesses firms to advertise their goods and services, it’s a personal and fast way to talk to market to your community base and a powerful way to advertise yourself to them, and if you are a small business owner and haven’t set up a page on Facebook or Twitter for your startup, it’s probably a good time to start one up.
Do you have a newsworthy event that your local news outlet might be interested in reporting? Try contacting them or a group of bloggers. If you have something interesting, they might be willing to write a story about you or at least give a shout out to their followers. If they have any social media, take the time to follow and engage with their content.
The more you can about their style of writing and range of topics, the better your chances are with them. Furthermore, if you’ve taken the time to read their work and share it with others, they will be a lot more willing to help you out.
The caveat to using press releases to promote your business is that your press release has to actually contain newsworthy information and engaging enough to gain people’s interest.
Joining the Community and Partnerships
Partnering with non-competitive businesses that serve the same type of customers as you can be a great way to promote your small business, while also growing a quality network. Once you have established yourself to your community, you can cross-promote each other’s services through your email lists and in-store flyers or coupons, or by engaging them through social media.
Don’t be afraid to get creative to maximize the promotional value of the partnership. For example, A pet store and a pet grooming business might use shared advertising or run a contest together.
Promote your Business by Blogging and Writing About it
Writing articles on topics related to your business expertise is an excellent way to promote your business.
Well-written articles on an appealing site can provide free advertising and build a positive reputation. For example, If you’re a realtor, you could write an article on preparing your home for an open house. If you’re a website designer, you could write a piece about assessing good website usability.
The more specific you are about the topic, the better. Write a short piece, or note about you and your business to go with the article. Then post it!
Where? As the goal is to promote your business, ideally you’d like it to appear in a publication such your blog for your target audience.