Creating a website is the easiest thing you can do today. However, it’s not just about making the website but also making it functional and user-friendly.
What does that mean? Well, if you want visitors to enjoy landing on your page and find the information they need, you must take care of the functionality.
Especially if you use your website to increase your local business success or to sell your products or services. Wonder how to create a simple, efficient and informative website for your business? We’re here to help with a few useful tips.
Keep it simple and don’t put too much unnecessary information
Many business owners make a common mistake putting too much unnecessary information about their local business on their website. Keep it, simple folks. No one cares about the date you started your business or the numbers of employees you have in your company. All customers care about is quality, quick delivery, and good service. That’s why we advise you to keep it simple and short.
Let simplicity become one of your business’s main features. Everyone likes simple things. If you want people to purchase something you sell, it’s recommendable you put the important information in a visible position.
Pay attention to the background color and font size
Chose a warm earthy color that will make your customers feel comfortable when landing on your website. Also, pay attention to the font size and make sure the letters aren’t too small or too large.
Observe your website and ask yourself – ‘Do I feel comfortable while visiting and watching this website?’ If the answer is yes, then you’ve done a good job. However, if the answer is no, then you better call your website builder or fix it yourself if you have the knowledge.
Don’t forget about references, certificates, customers’ reviews, contact information, and location, if you have one
People like to see references, certificates and review other customers’ reviews to see if you have what they look for.
However, don’t forget about the contact information. Always leave a phone number and mention the open hours for calling. It’s also important to mention the location of your company, of course, if you have one. However, if your business is online, don’t mention that you don’t have an office. Some people might feel doubtful and insecure about purchasing from your website.
Make sure your website is hosted at a quality hosting company and prevent your website from going down
Always chose carefully where you host your website and make sure the hosting company has customer support. By choosing a quality hosting company you might pay extra but also get a good service.
Not only that you will get a good service and a reliable customer support, you will also prevent your website from going down. This happens if you have too many visitors or due to a problem in the hosting company’s server. Are you ready to build a simple and efficient website? Follow our tips and get started today!